CGI: What is it and how to use it in advertising

 

CGI: What is it and how to use it in advertising

Marketing has been using technology for many years. The IT industry has simplified the work of marketers in collecting and analyzing information, neural networks automate and accelerate content creation. And the afghanistan whatsapp number list advertising world has adopted CGI from cinema, where this technology is used to create non-existent worlds, fantastic heroes and make them move, ignoring the laws of physics.

Thanks to computer graphics, brand videos feature colorful characters and giant objects on the streets of real cities.

In this article we will tell you what CGI is, why this technology should be used in marketing and show examples that produced a WOW effect.

What is CGI graphics

CGI (Computer-Generated Imagery) is the creation of realistic or animated models of locations, objects, people. Usually these are 3D and 2D objects that are used in renderings, video, AR and VR technologies. For a long time, CGI was part of the film industry, where this method was used to create new worlds on the screen, fantastic characters or simply adjust the shots. There are even films that are almost entirely made using CGI technology.

For example, Life of Pi, which was nominated for an Oscar for its effects. Interesting graphics opened up the possibilities for writing any scenarios, even the most impossible in reality.

The first film to feature computer effects was Alfred Hitchcock's Vertigo (1958), where animation appeared in the credits. And the first time graphics and filming were combined was in Westworld in 1973. After that, the technology improved, and the worlds on the screen became more and more realistic. Star Wars, The Matrix, Jurassic Park, The Lord of the Rings, Avatar, and the Marvel films would never have existed without CGI graphics.

By the way, to combine a real object and a drawn one, the frames are shot on a monochromatic background (green or blue). This method is called "chromakey".

Gradually, other areas adopted the technology: interior design, development for modeling future homes and spaces, computer games. Of course, CGI was adopted by mass communication channels.

CGI graphics in advertising

Almost limitless possibilities of visualization are attractive for marketing. CGI advertising is used everywhere today. Three-dimensional and two-dimensional videos demonstrate the product, tell the story of the brand characters. For example, the first CGI video of M&M's was released in 1995, and since then videos with red and yellow candies and others have appeared for many years, and phrases have even "gone to the people". This happened with the New Year's advertisement "Is it real? Are they real?"


Comments

Post a Comment

Popular posts from this blog

Machine learning methods and techniques

  That is, Machine learning is with us for a long time. The technology will continue to be implemented in areas of human life: predicting, classifying, generating objects. Therefore, it is important to keep up and understand what machine learning is, how ML appeared, what methods and techniques it uses. We will talk about this in our article. The essence of machine learning Machine learning  is a direction of development  of    artificial intelligence  that imitates human thinking processes. Here, a clear sequence of actions is not set, which, for example, is performed by software, but constant “thinking” occurs, as the brain would do. Machine learning is forecasting based on huge amounts of data, in which algorithms find patterns. The concept is associated with neural networks, which are one of the types of ML and work through deep learning. Machine learning algorithms are used to create services that: Recommend products, services and content  , inclu...
Read more